@matt:

Communication is not passing out flyers

Transition story:

“If you want young people to notice a poster, you do not only ask whether the words are correct. You ask where they will see it, in what format, and why they would stop scrolling.”

Use the analogy:

• Passing out flyers = same information, random audience, hope someone cares.
• Strategic communication = reader, channel, timing, and format are part of the message.
• Professional English is similar: correctness matters, but attention and perceived value matter too.