@matt:

Turn information into value with four moves

Core framework:

“Use this as the one thing to remember: Belief -> Instability -> Stakes -> Claim.”

Walkthrough:

• Belief: What do readers currently think, assume, use, or optimize?
• Instability: What no longer fits, explains, works, or remains known?
• Stakes: Why does this matter to them?
• Claim: What does your work help them understand, decide, or do?

Bridge to the example:

“Now let me show a real example where the English is already good, but the value structure becomes much stronger after revision.”